Selections from Previous Projects
wisdom of the masters
Oscar WildeAuthor / Playwright / Poet
I have found that all ugly things are made by those who strive to make something beautiful, and that all beautiful things are made by those who strive to make something useful.
Edward TufteStatistician / Information Designer
Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether.
Charles MingusJazz Bassist / Composer
Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
Antoine de Saint-ExupéryAuthor / Aviator
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Design is not just what it looks like and feels like. Design is how it works.
Leonardo da VinciArtist / Inventor / Engineer
Simplicity is the ultimate sophistication.
Edwarde TufteStatistician / Information Designer
Clutter is not an attribute of information; it is a failure of design.
Paul RandGraphic Designer
Design is the silent ambassador of your brand.
Charles EamesArchitect / Designer
The details are not the details. They make the design.
Bill GatesProgrammer / Philanthropist
Your most unhappy customers are your greatest source of learning.
W. Edwards DemingEngineer / Statistician
Every system is perfectly designed to get the result that it does.