Oscar Wilde

Author / Playwright / Poet

I have found that all ugly things are made by those who strive to make something beautiful, and that all beautiful things are made by those who strive to make something useful.

Edward Tufte

Statistician / Information Designer

Design isn't crafting a beautiful, textured button with breathtaking animation. It's figuring out if there's a way to get rid of the button altogether.

Charles Mingus

Jazz Bassist / Composer

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.

Antoine de Saint-Exupéry

Author / Aviator

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Steve Jobs

Entrepreneur

Design is not just what it looks like and feels like. Design is how it works.

Leonardo da Vinci

Artist / Inventor / Engineer

Simplicity is the ultimate sophistication.

Edwarde Tufte

Statistician / Information Designer

Clutter is not an attribute of information; it is a failure of design.

Paul Rand

Graphic Designer

Design is the silent ambassador of your brand.

Charles Eames

Architect / Designer

The details are not the details. They make the design.

Bill Gates

Programmer / Philanthropist

Your most unhappy customers are your greatest source of learning.

W. Edwards Deming

Engineer / Statistician

Every system is perfectly designed to get the result that it does.